Candace Cameron Bure is moving to GAC Family
Candace Cameron Bure is moving to GAC Family. The Hallmark veteran will produce and star in content for the new network, which was started by former Crown Media CEO Bill Abbott in 2021.
“I’m very excited to develop heartwarming family and faith-filled programming and make the kind of stories my family and I love to watch,” Bure said in a statement through the network.
Bure joins other Hallmark favorites Danica McKellar and Jen Lilley, who have signed exclusive contracts to produce and star in content for the network, which began programing in September.
“Candace is adored by generations of fans as one of family entertainment’s most cherished and relatable stars,” said Abbott, president & CEO of GAC Media. “She has helped build this genre into the mainstream success it is today, and I look forward to working together at GAC Media as we further establish our brands as leaders in quality family programming. I am truly honored that she has chosen to be a part of and help curate her special brand of family entertainment here at Great American Channels.”
Abbott made headlines in June 2021 when he announced he had partnered with Dallas-based Hicks Equity Partners to purchase two networks in a deal Bloomberg estimated at $90 million.
Hallmark vs. GAC
Hallmark has been signing deals left and right with its actors. Lacey Chabert, Brennan Elliott, and Holly Robinson Peete are among the stars who have agreed to work exclusively with Crown Media in the coming years.
But many of its actors have already started working with GAC Family. Trevor Donovan, Brendan Fehr, Jennie Garth, Maggie Lawson, Sarah Lind, Daniel Lissing, M Chad Michael Murray, Sam Page, Merritt Patterson, Becca Tobin, Jill Wagner, and Dewshane Williams have appeared in movies with the new network.
The former star of Full House has appeared in more than two dozen movies for Hallmark. Her latest, Aurora Teagarden: Haunted By Murder, premiered on Hallmark Movies and Mysteries in February.
In addition to starring new content for GAC Family, Bure’s Candy Rock Entertainment production company will oversee and curate programming from GAC and create year-round seasonal celebration content.
“I am constantly looking for ways that I can inspire people to live life with purpose,” Bure said. “GAC fits my brand perfectly; we share a vision of creating compelling wholesome content for an audience who wants to watch programming for and with the whole family. Great, quality entertainment with a positive message is what my partnership with GAC is all about!”