Good Witch fans accused Hallmark Channel of lying about the series

Fans of the canceled Hallmark series Good Witch are angry after a network exec mentioned the series in a recent interview but then failed to respond to questions about whether the series was coming back.

During an appearance at the Television Critics Association summer press tour, Lisa Hamilton-Daly, executive vice president of programming at Hallmark Media, told reporters the network was considering what to do with several of its franchises.

“As far as Good Witch, I think we’re always interested in thinking about what we can do with our most popular IP,” Hamilton-Daly said. “I can’t announce anything specific about that. And that also holds for Signed, Sealed, Delivered.”

The comment set off a wave of speculation on social media about whether Good Witch was being brought back. The show was canceled in July 2021. Since then, fans have been petitioning to get the show back on the air. In addition to asking Hallmark to revive the series, members of the Save Good Witch campaign have directed inquiries to Netflix and Great American Family, a new network started by Hallmark’s former CEO Bill Abbott.

Good Witch fans accuse Hallmark of lying about the show for publicity.
A fan weighs in on Twitter

Good Witch publicity

Following Hamilton-Daly’s comments, fans began contacting Hallmark to see if the show was coming back. But Goodies say they were met with form responses, silence, or even blocking of their emails.

Now fans are convinced that Hallmark mentioned the show just for publicity.

“Tired of you hinting around. Make the proper decisions for #Goodies, cast & crew,” one fan wrote on Facebook

“You cancelled #GOODWITCH because it ‘reached a natural conclusion’ but now you are ‘thinking about what we can do with it’… WHAT ARE YOU PLAYING?!” wrote another.

Another fan weighs in.

About the show

Good Witch ran from 2015 to 2021 on Hallmark Channel. The show was a spinoff of a series of movies the network made starring actress Catherine Bell. In the first of the movies, a mysterious woman moves to a small town named Middleton and takes up residence in an allegedly haunted house. Though the locals are wary of her at first, her kindness and charm win them over.

For many fans, it was the spiritual message behind the story lines that inspired them. On some social media posts, fans shared their favorite quotes from the series, including, “Taking a step in a new direction doesn’t have to be perfect, it just needs to be a step,” and, “If you spend too much time thinking about what’s bad, you may lose what’s good.”

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