The new Hallmark show Ride premiered on Sunday evening to mixed reactions from viewers. Some fans loved the show and its inclusion of a gay character in the main cast. Others said that having a gay character in the show was a mistake. Still others said they found the premise of the show uninspired.
“Hard to follow and just like all the other ranch shows,” wrote one viewer on Facebook. “Always a lot of problems and they’re going to lose the ranch.”
New Hallmark show
The series stars Nancy Travis as Isabel McMurray, the matriarch of a rodeo dynasty family trying to hold onto its Colorado ranch. In the first episode, her oldest son, Austin (played by Marcus Rosner), is killed in a bull-riding accident.
The show then jumps forward a year. Austin’s family, including his beautiful widow, Missy (Tierra Skovbye), are still mourning his loss. Isabel is receiving foreclosure notices on the ranch and trying to figure out whether it’s even worth keeping the land after everything the family has been through.
Middle son Cash (Beau Mirchoff) decides to take his chances as a bull rider to make enough money for the family to keep the ranch. Youngest son Tuff (Jake Foy) is busy acting as ranch foreman and singing in honky-tonks in the evenings.
Tuff the Cowboy
It soon becomes clear that Tuff is not only gay, but he is “out.” In an exchange with the town’s resident Mean Girl (every small town has one, right?) he claps back when she tries to make fun of him for being gay.
In response to her remark that he is too busy chasing cowboys, Tuff responds, “Oh, they chase me, darlin.’”
Some viewers loved the exchange and the storyline.
“I LOVE it!” wrote one fan on Facebook. “It’s real and very romantic. I look forward to seeing ALL of the relationships develop. The cowboys chase me 😂 Love that!”
Others disliked the storyline and made their feelings known on social media.
“Hey hallmark of course you have to screw up things and make one of the three brothers gay. Kind of sick of you,” wrote another viewer on Hallmark Channel’s Facebook page.
“Too many men with beards”
Some fans just found the show dull and hard to follow.
“I’ll give it another couple of weeks but tonight it felt a little ‘meh,’” wrote one viewer.
“Too many characters. Too many men with beards. I didn’t know who was who,” wrote another.
Other viewers were thrilled to have a rodeo-themed show on their favorite network.
“The actors in ‘Ride’ are what first made me want to watch tonight’s episode. Now I’m hooked and I can’t wait for next week!” wrote a fan on Hallmark Channel’s Facebook page.
Hallmark announced in June that it was developing a rodeo-themed series.
“‘Ride’ is a multigenerational family ensemble following the lives of the McMurrays, part of a rodeo dynasty going back a generation, as they struggle to keep their beloved ranch afloat,” read a description released by Hallmark. “After a tragic loss, each character embarks on an empowering journey of transformation and self-discovery while also uncovering a twisted web of secrets, threatening to tear the family and their small Colorado town apart at the seams. Emotions run high and clashes are common in the complicated McMurray clan, but they are a tight-knit group who don’t give up easily.”