Hallmark Channel's wine subscription service.

Hallmark Channel now serving wine with their cheese


Life just got a little bit better. Hallmark has started a subscription wine club.

“The Wine Club gives us the opportunity to provide our members with a truly distinct membership experience that delivers on the Hallmark Channel lifestyle,” said Danielle Mullin, senior vice president of brand marketing.

(Image: Crown Media)

Hallmark began marketing its own wine last fall. Partnering with Wines That Rock, the network now has a cabernet, “Jingle,” a sauvignon blanc, “Joy,” a red blend, “Love,” a rosé, “Blush,” and a hard seltzer, “Cheers.”

Members of the subscription service will also get to try specialty wines being released each season. The first of these, “Autumn Leaves,” is a pinot noir with “notes of boysenberry pie and ripe cherries.” The winter release is called Snow Kissed, a reserve zinfandel with notes of blackberry and plum.

There are three membership levels. Members at the silver level will receive three bottles every three months, with a bonus bottle added to the first shipment. Gold level subscribers will get six bottles every three months with two bonus bottles in their first shipment. Platinum members get 12 bottles every three months, with four bonus bottles added to the first shipment.

All members will receive a 10 percent discount on future Hallmark wine purchases, as well as a free DVD, a free book, a free eBook, a 2021 keepsake ornament, and a one-month subscription to Hallmark Movies Now.

The cost for each membership level is listed on the website. Individual bottles are also for sale on the website and retail for around $14.

All we need now is a chocolate delivery service. Anyone?

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