Hallmark has released a preview of its 2023 Christmas in July lineup. (Image: Hallmark Media)

The second best time of the year is right around the corner. Hallmark has released a teaser for Christmas in July, its month-long holiday programming event. The 30-second clip shows scenes from some of Hallmark’s most popular Christmas movies, including Three Wise Men and a Baby, A Holiday Spectacular, Haul Out the Holly, and We Wish You a Married Christmas.

Hallmark released the clip on its Twitter page.

“Attention team Kringle!” read the message that accompanied the video. “#ChristmasinJuly is coming soon! Indulge in candy cane ice cream and iced hot chocolate as we bring you a spectacular month of beloved holiday movies.”

Christmas in July

Hallmark has been running Christmas movies during the month of July since 2012. The programming event has become so popular that the network even creates new movies to premiere during Christmas in July.

In 2021, Hallmark debuted Crashing Through the Snow, starring Amy Acker and Warren Christie, during Christmas in July. Last year, three new movies had their debut during the event, including My Grown-Up Christmas List, starring Kayla Wallace and Kevin McGarry, Campfire Christmas, starring Tori Anderson and Corbin Bleu, and Christmas in Toyland, starring Vanessa Lengies and Jesse Hutch.

Hallmark has released the details of its first 2023 Christmas movie in its Countdown to Christmas lineup.

Countdown to Christmas

In an interview with E! News, a Hallmark exec said the summer movie event gets audiences ready for the end-of-year holiday season.

“We are always discussing more ways to make our programming events special,” said Randy Pope, senior vice president of programming and development. “We like to look at Christmas in July as a gift to our viewers who are excited for Countdown to Christmas. It’s a sneak preview of what’s to come starting in October.”

Hallmark has not announced whether any new movies will premiere during this year’s Christmas in July event. However, the network has already finished at least three Christmas movies since January, including A Mystic Christmas, A Biltmore Christmas, and Christmas Goals.

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