Ashley Williams and Paul Campbell star in new Hallmark movie about community, love, and the fight against Alzheimer’s
Ashley Williams and Paul Campbell headline the new Hallmark movie Falling Together, which will premiere on World Alzheimer’s Day.
The movie tells the story of a woman determined to give back to her community and make a difference in the fight against Alzheimer’s. Written by Adam Kulbersh, it was inspired by actress Ashley Williams’s real-life experiences.
Ashley Williams
Hallmark star Ashley Williams has been vocal about the toll Alzheimer’s disease has taken on her family. In 2016, her mother died after a lengthy battle with the disease. Williams wrote a piece for Medium about the experience and became active in fundraising efforts to support research and care for people living with Alzheimer’s.
In October 2024, Williams and fellow Hallmark star Nikki DeLoach — who lost her father to Pick’s disease — will co-host the seventh annual Dance Party to End ALZ, an event founded by Williams’s older sister, Kimberly Paisley-Williams. According to the event’s website, the dance parties have raised $2.1 million since their inception.
“Not only is dancing really good for your brain and your body, but it’s also a way to find community together in what also can be a really isolating disease,” she said.
New Hallmark movie
Falling Together stars Ashley Williams as a woman who has just moved to a new city and is determined to get involved in her community. In addition to signing up to volunteer at the Walk to End Alzheimer’s fundraising event, she throws a party to meet her neighbors. When no one shows, she realizes she has her work cut out for her. She turns to her building’s apathetic superintendent, played by Paul Campbell, for help.
The story is based in part on a real-life experience Williams had.
“When I first moved to Manhattan a few years ago, I threw a ‘chili party’ in my apartment building to get to know everyone and no one came,” she said in a statement through Hallmark. “Once I worked my way through the shame — and the copious leftovers — I thought, ‘Maybe there’s a rom-com here!’ Turns out this was the perfect leaping off point to reunite with my dear friend Paul Campbell in a hilarious, warm, comedy amongst the autumn leaves.”
Clothing and accessories worn in the film will be for up for grabs through the resale company LuxAnthropy, with all proceeds being donated to the Alzheimer’s Association.
A Hallmark spokesman said the film is the perfect combination of entertainment and philanthropy.
“Putting care into the world is a basic tenet of the Hallmark brand, so when Ashley and Neal brought this idea to us we felt it was a perfect fit,” said Bart Fisher, vice president of programming at Hallmark Media. “This is an important cause that affects so many people, whether it’s the patient or a family member. We’re happy to be able to help shine a light on it while also giving our viewers the kind of heartwarming story filled with romance that they know and love.”
Ashley Williams and Paul Campbell headline the new Hallmark movie Falling Together, which will premiere on World Alzheimer’s Day.
The movie tells the story of a woman determined to give back to her community and make a difference in the fight against Alzheimer’s. Written by Adam Kulbersh, it was inspired by actress Ashley Williams’s real-life experiences.
Ashley Williams
Hallmark star Ashley Williams has been vocal about the toll Alzheimer’s disease has taken on her family. In 2016, her mother died after a lengthy battle with the disease. Williams wrote a piece for Medium about the experience and became active in fundraising efforts to support research and care for people living with Alzheimer’s.
In October 2024, Williams and fellow Hallmark star Nikki DeLoach — who lost her father to Pick’s disease — will co-host the seventh annual Dance Party to End ALZ, an event founded by Williams’s older sister, Kimberly Paisley-Williams. According to the event’s website, the dance parties have raised $2.1 million since their inception.
“Not only is dancing really good for your brain and your body, but it’s also a way to find community together in what also can be a really isolating disease,” she said.
New Hallmark movie
Falling Together stars Ashley Williams as a woman who has just moved to a new city and is determined to get involved in her community. In addition to signing up to volunteer at the Walk to End Alzheimer’s fundraising event, she throws a party to meet her neighbors. When no one shows, she realizes she has her work cut out for her. She turns to her building’s apathetic superintendent, played by Paul Campbell, for help.
The story is based in part on a real-life experience Williams had.
“When I first moved to Manhattan a few years ago, I threw a ‘chili party’ in my apartment building to get to know everyone and no one came,” she said in a statement through Hallmark. “Once I worked my way through the shame — and the copious leftovers — I thought, ‘Maybe there’s a rom-com here!’ Turns out this was the perfect leaping off point to reunite with my dear friend Paul Campbell in a hilarious, warm, comedy amongst the autumn leaves.”
Clothing and accessories worn in the film will be for up for grabs through the resale company LuxAnthropy, with all proceeds being donated to the Alzheimer’s Association.
A Hallmark spokesman said the film is the perfect combination of entertainment and philanthropy.
“Putting care into the world is a basic tenet of the Hallmark brand, so when Ashley and Neal brought this idea to us we felt it was a perfect fit,” said Bart Fisher, vice president of programming at Hallmark Media. “This is an important cause that affects so many people, whether it’s the patient or a family member. We’re happy to be able to help shine a light on it while also giving our viewers the kind of heartwarming story filled with romance that they know and love.”
