A moment from Season 5 of Chesapeake Shores. With the library app Hoopla, users can now watch Hallmark for free. (Image: Hallmark Media)

A partnership between Hallmark Movies Now and a popular library app will allow patrons to watch Hallmark for free. Hoopla Digital recently announced the launch of BingePass, a feature that allows users to access content from a premium collection. One of these collections includes the material available on Hallmark Movies Now, Hallmark’s streaming service.

This means Hallmark fans can watch every season of When Calls the Heart and Chesapeake Shores as well as more than 450 movies, all for free.

Hallmark for free

Hoopla Digital is an all-in-one app for public libraries that allows users to access books, magazines, comic books, movies, TV shows, and documentaries.

In a statement to PR Newswire, the company’s founder explained why they chose to partner with Hallmark.

“Our goal at hoopla is to provide the best content available to libraries and their patrons,” Jeff Jankowski said. “We pursued this partnership with Hallmark Movies Now to give access to this celebrated range of movies, specials and original series. As the needs of libraries evolve, we are too, to ensure the way library patrons consume content on hoopla meets demand. When we launched BingePass, we pledged to continue adding more diverse content and this new agreement with Hallmark Movies Now adds a beloved entertainment brand that is a natural for bingeing.”

Andie MacDowell as Del Landry on the hit Hallmark series The Way Home. The actress recently thanked her co-stars in a social media post celebrating the season finale of the hit series. (Image: Hallmark Media)

New material

Hallmark Movies Now will add more than 450 movies to the platform this year alone, meaning BingePass users can watch Christmas films, romantic comedies, cozy mysteries, and TV series. All nine seasons of When Calls the Heart will be available, as well as all six seasons of Chesapeake Shores. The first seasons of Ride and The Way Home — new shows launched by Hallmark earlier this year — will also be available to stream.

As the cost of cable packages continues to rise, some Hallmark fans have subscribed to streaming services such as Hallmark Movies Now, Frndly TV, and Peacock to access their favorite content. Though these services are all cheaper than cable (FrndlyTV starts at $6.99 per month, for example), they are not free.

With BingePass, Hoopla users can access Hallmark content at no cost.

To see if Hoopla is available where you live, check with your local library.

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