Hallmark's new show Ride features Nancy Travis as the matriarch of the McMurray clan, a family desperate to hold on to their ranch following a personal tragedy. (Image: Hallmark Media)

Hallmark Channel has canceled its short-lived rodeo series Ride. The show, which starred Nancy Travis, Beau Mirchoff, Jake Foy, Sara Garcia, Tiera Skovbye, and Tyler Jacob Moore, lasted only one season.

Hallmark

Ride premiered on Hallmark Channel on March 26, 2023. It was the second of two new series to premiere on the network in 2023. The other show, The Way Home, has already been renewed for a second season.

In Ride, Nancy Travis starred as Isabel McMurray, the matriarch of a rodeo dynasty. After losing both her husband and her oldest son in rodeo accidents, she struggled to hold on to the family’s Colorado ranch.

Her son Cash (played by Beau Mirchoff) wanted to become a professional bull-rider to raise money for the ranch, but Isabel was terrified something would happen to him. Instead, she connected with a wealthy family that was interested in buying the land.

Ride

The show premiered to mixed reactions. Some viewers called it a better version of Yellowstone. Some liked that one of the characters was openly gay.
Others struggled to get interested in the storyline.

“Hard to follow and just like all the other ranch shows,” wrote one viewer on Facebook. “Always a lot of problems and they’re going to lose the ranch.”

“I’ll give it another couple of weeks but tonight it felt a little ‘meh,’” wrote one viewer.

“Too many characters. Too many men with beards. I didn’t know who was who,” wrote another.

Tiera Skovbye in Hallmark's new rodeo show Ride. Skovbye plays Missy McMurray in the series. (Image: Hallmark Media)

Ratings

Ratings for Season 1 of the series varied greatly from week to week. Episode 1 brought in around 1.3 million viewers. Episode 9, on the other hand, had around 830,000 viewers.

Hallmark’s other new series, The Way Home, had between 1.3 and 1.7 million viewers per episode.

With Ride gone, Hallmark will have two shows left in its lineup. Season 11 of When Calls the Heart will premiere in 2024. Filming is underway on Season 2 of The Way Home, which is also expected to premiere in 2024.

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